PROJECT OBJECTIVES
Identify the main characteristics that make Castilho’s who it is, develop a clear personality and transform these attributes into visual elements. Create a standardized visual language that facilitates identification, promotes recognition and connection with the public. Develop solutions that support the company's new phase and enhance its presence on Instagram. Facilitate use and applications.
CASTLE
The "family" concept appeared a few times during brand building, as it is a family business that creates for other families and carries this importance in its name.
The name “Castilho” comes from Latin and means “castle” or “fortification”, representing a construction that protects the family.
Just like Castilho’s, the castle conveys tradition and strength, in addition to being the balance between rustic and elegant.
The name “Castilho” comes from Latin and means “castle” or “fortification”, representing a construction that protects the family.
Just like Castilho’s, the castle conveys tradition and strength, in addition to being the balance between rustic and elegant.
WOOD / DOOR
Wood is Castilho’s raw material and the pivot door is one of its main products. In addition, one of the pillars of the brand is the care they take with the delivery of wood, always with quality and guarantee. The handmade finish is unique and nothing compares to the craftsmanship and subtlety.
BRAND STRENGTHS
Quality standard in delivery, which is done on time and with the expected quality.
Always receptive, polite and attentive in the service, they make the budget quickly and without commitment.
The wood used is always of quality and guaranteed.
Dedication and maximum focus on the client, what he asks, the professional does.
The result is customers who arrive at the recommendation of others.
Work has a rhythm, and employees are committed and disciplined.
The handmade finish is unique, nothing compares to the artisanal and subtle work.
The company is extremely family-run, knowledge is passed from father to son and everyone works together at home.
Always receptive, polite and attentive in the service, they make the budget quickly and without commitment.
The wood used is always of quality and guaranteed.
Dedication and maximum focus on the client, what he asks, the professional does.
The result is customers who arrive at the recommendation of others.
Work has a rhythm, and employees are committed and disciplined.
The handmade finish is unique, nothing compares to the artisanal and subtle work.
The company is extremely family-run, knowledge is passed from father to son and everyone works together at home.
